Brazil is internationally known for churning out some of the most creative advertising worldwide. Mentioning Brazil to advertising professionals stimulates thoughts of innovating and captivating print ads and commercials. Many of these ads have gone on to snag top spots at various international advertising competitions such as Cannes Lions Advertising Festival.
A man who is well-known in the advertising industry in Brazil and the world at large is co-founder and Co-CEO of Mullen Lowe Brazil, José Henrique Borghi. Mullen Lowe has run advertising campaigns for industry giants such as Ox, Fiat, and Unilever. Borgi has had almost 30 years experience in the advertising world and has disrupted the industry with his intricately thought out ad campaigns such as “The mammals of Parmalat.” It is because of his attention to detail and emotion that his clients put him in such high esteem. His brilliance is like no other and was appreciated when he developed an ad for FIAT that was so huge that it pushed the firm to attain a major revenue breakthrough. Click here to watch video.
Borghi’s advertising career began after graduation when he joined Standard Ogilvy advertising agency. His portfolio then grew with his work in the major advertising agencies such as Talent, FCB, DM9DDB, and Leo Burnett. He co-founded his first Ad Agency with Erh Ray after leaving Leo Burnett. The firm was called BorghiErh creative Intelligence. They grew their company from infancy and eventually merged with Lowe in 2006 to become Borghi Lowe. It wasn’t too long after, that Mullen advertising agency came knocking seeking collaboration. As a result, the Mullen Lowe Brazil came into being.
José Henrique Borghi is a force to be reckoned with, and his works are creatively disruptive and evolutionary. His works are celebrated globally, and he has won numerous awards such as New York Film Festivals, Clio Awards, and 16 Avril awards.