Black Friday takes on a new meaning when incorporated with artificial intelligence, or AI. This is critical for marketers concerned with unpredictable consumption patterns, fickle trends, extreme competition and intelligent conversion rate optimization. There are numerous forms of conversion rate optimization, but AI adds more options. These options determine the best possible goals for a business. The platform integrates real data with live sales systems, so the necessity of gambling on the ideal audience segment or an unproven market theory are eliminated. The impact of conversion rate optimization is the ability to learn how individuals behave and cultivate a specific interaction. This is accomplished by conducting email campaigns, identifying the brand ambassadors, and finding the product images that promote the most conversions.
Both Cyber Monday and Black Friday are considered overloads. Individuals do more online shopping, and consumption increases. As much as 200 percent more traffic may be experienced. Some sectors such as technology may experience a spike of 340 percent. This means the systems must be able to handle increased loads and still remain available. Due to the limited time, the behaviors of consumers will change. This represents a fiercely competitive and highly lucrative sales event. Analysis, gathering data, and conversion rate optimization are critical for success. Consumers want a personalized shopping experience, and this is necessary for a business to remain competitive. Personalization will allow a specific brand to remain in the minds of the consumers.
AI tracks the customer data, determines potential conversions, and provides relevant information. This requires more marketing and multitasking than a business can perform by hand. This includes collecting the user date the moment they interact with a business, integrating the data so webpages can receive necessary improvements, accommodating busy consumers, and gathering form analytics data, mouse tracking and heat maps to establish the interaction with specific content. Conversion rate optimization provides the ability to try product display versions and different site options to find the combination with the most appeal. Behaviors including automated responses, cart abandonment, and email follow-ups promote conversions by guiding the consumer. Understand which challenges are the most important is dependent on gathering and applying relevant data. This technology is defined by AI, pinpoints the issues, and assists businesses in getting past the hurdles. A massive volume of information can be filtered, and the relevant information extracted. This strategy will point businesses in the right direction, provide consumer personalization, and provide rewards for the hard work of the businesses.
Sheldon Lavin is the incumbent Chairman and CEO of OSI Group, LLC. He joined the industry 43 years ago after a successful career as an investor and executive in the banking space.His leadership at OSI Group has seen him transform the once upon a time small chain supplier into a worldwide supplier of food products. Sheldon was also able to instill a corporate and family oriented culture in the company, a move that minimized the employee turnover rate.The company has over 60 locations in 16 countries. The OSI Group brand comprises of OSI Industries, LLC in the U.S, LLC, and OSI International Foods and OSI International, Inc.Mr. Lavin was awarded the Global Visionary Award by India’s Vision World Academy. The ceremony took place in Ahmedabad, Gujarat, India on February 20, 2016, at the Gujarat Chamber of Commerce and Industry. The award honors leaders in various fields who excel in their missions. Lavin was the 5th person to receive the recognition.
History of OSI Group
Lavin began his success journey in 1970 after arranging to finance for Otto & Sons – the predecessor enterprise of OSI Industries. After building a meat processing facility, Otto & Sons became the supplier of Hamburgers to McDonald’s Corporation.However, the company lacked funds. After much consultation with the owners, Sheldon agreed to help the situation on the condition he is given the same privileges as the owners of the company.
Fast forward to 1975, Lavin was more involved in the business as Otto and Sons started to explore overseas investments. When their father went to retirement, he became partners with the brothers.In the late 1970’s Lavin worked for the business full time as requested by McDonald’s. At this point, the name of the business changed to OSI Group. The company has been growing ever since.
Having spent time as an entrepreneur for many years, Eric Pulier has gathered sufficient experience and skills necessary to push him to implement projects that are aimed at enhancing the understanding of entrepreneurship and business among upcoming investors. He has taken part in the management and funding of several philanthropic foundations.
Eric Pulier has also raised millions in a bid to support the venture capitals he founded and co-founded. His dream to support as many young entrepreneurs as possible was realized through these venture capitals, which include eCompanies, Akana, Media Platform and Digital Evolution. Eric Pulier continues to extend his hand into helping entrepreneurs through articles and journals addressing issues ailing different sectors of business.
Passion and effort
One of the things that have inspired the achievement of success for Eric Pulier is the fact that he has maintained his passion and channeled his effort into pursuing his dream. Eric started admiring technology at a young age and he resolved to pursue a course that would lead him to work as a computer programmer. His dedication led him to research and before he joined high school, he already had some skills in the area.
Furthering quest for success
While at the Harvard University to pursue American Literature and English, he was given a column which he called the Pulier Leg. On this space he shared articles about business and entrepreneurship and he responded to emerging trends and concerns. At this time, Eric Pulier was also a student at the MIT College where he chose Computer Science.
In addition to his successful career, Eric Pulier has been a philanthropic individual with great influence in many circles. He financially supports the Campaign for Free College Tuition, which allows Americans to access college education for free. He also works with the Painted Turtle as a board member. The foundation supports children with chronic illnesses.
Some of the publications Eric Pulier has done include Understanding Enterprise SOA and The Enterprise Industrial Complex (available on the Forbes Magazine). His main areas of writing have been business and entrepreneurship and he has offered invaluable advice to upcoming entrepreneurs in different industries.