Desiree Perez’s significance in the growth of Tidal.


Tidal has re-established itself in the recent days. It has managed to win the release of various albums from renowned musicians such as Rihanna, Kanye West, Beyoncé, and T.I. These exclusives have led to the rise of the number people who have downloaded the Tidal app on the iTunes Store. The company has had several defections from its executives, and its current CEO is Jeff Toig. The main person who has been facilitating the growth of the firm by bringing musician abroad is Desiree Perez. She has been a close partner of Jay-Z for more than two decades. Perez is the head of SC Enterprises while her husband manages Roc Nation Sports.  Source:


 Desiree Perez has gained recognition for her excellent deal negotiation skills and street recognition that cannot be matched by anyone. She is highly appreciated in the industry and is considered to be a boss. According to information from insiders, Mrs. Perez was behind the Beyoncé Formation tour and was also a major participant in Rihanna’s Samsung contract. She is a member of the Hova Circle of Influence that is made up of her husband, Chaka Pilgrim, Jay Brown, Jana Fleischman, and TyTy Smith. These individuals are in charge of various branches of Roc Nation and have also been managing Tidal.

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Jay-Z is the founder of the Tidal service, which has been considered as an underdog in the music streaming business for many years. Perez has however helped him to transform successfully from rap music to growing his streaming business. She has revealed that the company will be in business for a long time than expected and has made running the enterprise look easier. Most profitable musicians have been joining the service due to her expertise in negotiating deals. She is the best mindset that will propel the company to greater heights.

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Tidal has constantly been working to establish its business and has been focusing on reaching the young generation. It strives to compete with streaming giants such as Apple Music and Spotify. The service stands out since it concentrates on the latest music. Its success has also been facilitated by Jay Z’s excellent relationships with musicians.

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