If you want to be on the cutting edge of innovation in the makeup industry then you need to be following the feisty online beauty startup that is known as Lime Crime. This gutsy startup is far from being the sort of beauty company that your mom or grandma grew up on. The sort of makeup that it sells is a world away from traditional beauty brands such as Estee Lauder, Clinique, Maybelline or Covergirl. The beauty company created by Doe Deere has always been a brand for girls and boys who want to look a little different from the status quo in beauty. It has been the go to of makeup lovers who do not take their inspiration from just fashion magazines or the trends of the day but who might look to more unusual sources for their fashion and beauty inspirations.
Some beauty lovers are inspired by the aesthetics that are pushed by influencers on social media platforms such as Instagram while other beauty enthusiasts find themselves being inspired by creatures that can be found in the dusty pages of books about mythology such as fairies, mermaids and unicorns. For example there have been recent makeup trends that take their inspiration from both mermaids and unicorns.
Lime Crime, the popular online makeup retail company, has arguably always been in the business of creating makeup for makeup enthusiasts who would rather imitate Ariel over Karlie Kloss. Now the company is creating makeup for consumers who are interested in creating looks that are angelic with just a little bit of kick.
Lime Crime dropped the latest installment in its series of products that are known as the Venus Palettes. It has released groupings of shades in palettes such as Venus, Venus XL and Venus 2. Now the company has dropped Venus 3, it newest installment in the Venus series which takes its inspiration from love goddess Venus and all things glittering and ethereal.
The Venus 3 palette includes a number of lighter colors such as Dream, Rapture and Heavenly that will be a perfect fit for folks who loved the unicorn and mermaid makeup trends.