If you school in Georgetown, then you must know Sweetgreen either as quick lunch fix or a post-gym bite. A few years ago, only the founders Nicolas Jammet, Nathaniel Ru, and Jonathan Neman knew about its existence. The trio, while in their senior year in college, started discussing the limited alternatives there is for healthy and affordable feeding in the town. Loaded with only a business plan and no experience, the three friends began the journey to what we now know as Sweetgreen.
The journey opened an avenue for them to learn at every step and although the original location was only 500 square feet, it pushed them to rethink their strategy. Their commitment y was to create something sustainable with all healthy ingredients and benefits. Ru, Jammet, and Neman counted on the advice they received from architects, restaurant owners, and the Georgetown community.
Over time, they have learned why value-driven business is important and understood the impact of the community on a brand. Such are the values they continue to incorporate in their company, and this saw them launch a Sweetgreen in School program. The aim is to educate learners on the benefits of nutrition and healthy lifestyles. Since its inception in 2010, it has attracted over twenty thousand participants.
Change of Strategy
Sweetgreen’s second location started crumbling and forced the founders to change tact. They added music to their cart; hence, Sweetlife was born. Sweetlife is an annual food festival that attracts party lovers to gather with purpose. The idea is well-received by the local community and continues to evolve by the day as it encourages people to lead healthy lives.
About Nathaniel Ru
Nathaniel Ru is among the co-founders of Sweetgreen, a green living restaurant based in Georgetown. Ru is a graduate of Georgetown University’s McDonough School of Business. He graduated in 2007 with a BS in Finance. The same year, he partnered with two of his friends and established Sweetgreen. The primary role of this green kitchen is to offer sustainable and local sourcing for healthy snacks. What guides this company is the desire to remain deeply rooted in its core values to create a lasting impact on the community.
What the Future Holds
The trio has tried in all ways to provide educational programs and access to healthy culinary options. With the dedication these three have shown over the thirteen years they have been around, the future looks bright and promising. So far they have managed to improve the quality of healthy feeding options on campus. Their hope is that the community will continue to build upon the progress they have made and invest in alternative eating. Also, the student and college management should gain knowledge and begin to understand the importance of eating and living healthy.